Yes!
While paying you for a click, Google doesn't consider the CPC an
advertiser is willing to pay. So, why do you put so much emphasis on
CPC? Google considers many other factors while deciding your payout.
Predict your AdSense earnings by studying the behavior of keywords.
Start thinking beyond CPC, and choose the right keywords for your
Adsense websites.
Showing posts with label Definations. Show all posts
Showing posts with label Definations. Show all posts
Tuesday, 30 December 2014
Google does NOT consider CPC while paying you! So why do you?
Yes!
While paying you for a click, Google doesn't consider the CPC an
advertiser is willing to pay. So, why do you put so much emphasis on
CPC? Google considers many other factors while deciding your payout.
Predict your AdSense earnings by studying the behavior of keywords.
Start thinking beyond CPC, and choose the right keywords for your
Adsense websites.
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Glossary for Web Developer
PHP Definition
The PHP Hypertext Preprocessor (PHP -- yes, the first "P" in the acronym does indeed stand for PHP!) allows web developers to create dynamic content that interacts with databases. PHP applications are normally found on Linux servers and in conjunction with MySQL databases. It provides those servers with functionality similar to that provided to the Windows platform by Active Server Pages technology.
TQM Definition
Total
Quality Management (TQM) is a management approach that aims for
long-term success by focussing on customer satisfaction. TQM is
based on the participation of all members of an organization in
improving processes, products, services, and the culture in which
they work.
Utility Computing Definition
Utility computing refers to the ability of companies to access computing services, business processes, and applications from a utility-like service over a network. The idea being that if a company has to pay only for what it is using then it will be able to save money. While the company offering utility computing services can benefit from economies of scale by using the same infrastructure to service multiple clients. The alternative is to buy hardware that can handle peak loads, but is often using something along the lines of 15% of available resources. Utility computing is the evolutionary step up from Application Service Providers. The underlying technology for utility computing is grid computing -- the network of connected storage and CPUs from multiple systems into a centrally managed, but flexible computing environment.
iPod Definition
An iPod is a palm-sized, electronic device primarily created to play music. Unlike a traditional walkman or portable CD-player, the iPod is capable of storing a large number of tracks and playing for many, many hours on a single battery charge. The iPod owes much of its success not in what it does, but in how it does it. Apple, the creator of the iPod, seems to have found the perfect combination of simplicity and functionality. Plus, a clever marketing campaign and Apple's ongoing efforts to remain relevant, resulted in the iPod striking a chord with the right demographic in a way that no other portable music player has in recent times.
Virus Definitions
Antivirus programs use a handful of techniques to identify viruses. The oldest and most common method is through the use of virus definitions. When a virus is discovered, antivirus vendors examine and look for all the changes it makes to a system. These changes can include modifying files, creating new files, and updating the system registry. All of these changes together form a list that can be used to identify the virus on other computers. This list is called a virus definition. Because viruses are created and modified all of the time, new virus definitions are created. Thus, part of the routine of checking for viruses involves downloading the new list. Unfortunately for consumers, virus definitions aren't interchangeable between programs and so you need to visit the vendor's web site or use the built-in update feature.
WiMAX Definition
Worldwide Interoperability for Microwave Access (WiMAX) is a communications technology that uses radio spectrum to transmit tens of megabits per second in bandwidth between digital devices such as laptop computers. Similar to WiFi, WiMAX brings with it the ability to transmit over far greater distances and to handle much more data. WiMAX was developed by equipment manufacturers, service providers, and software companies around the world all of who were motivated to ensure that equipment, regardless of who made it, would will interoperate. In practice, WiMax will likely be made available to consumers by companies such as Cingular and Verizon. These companies have purchased the necessary rights to the radio spectrum and are building nationwide networks. WiMAX will coexist as a radio capability on the mobile computer, along with other radio technologies such as wireless fidelity and third-generation (3G), for many years.
Wireless Mesh Definition
Wireless mesh technology was developed for the US Defense Department. Basically, it was a way for tanks on the battle field to communicate with one another and a central system. Each tank was an access point (AP). An AP would talk to its nearest AP who would relay the messages to another close AP, passing messages up and down the line. The network was smart in that you could take out one tank and it would heal itself, finding the shortest way back to the central command center.
Today, wireless mesh has evolved. Most mesh technologies still use a single radio for sending the information up and down the network as well as connect with a customer device like a phone or internet connection. In practical terms, this limits the speed (bandwidth) of the network, and also means that the system can go no further than 3 hops before it needs to find a connection into the internet fiber backbone as a single radio system loses, on an average, about two thirds of its speed over three hops.
WiMax and cellular technology systems are based on the single cell tower system. Mesh uses small radios or access points which are much cheaper to deploy and which connect to each other with many possible routes, passing information up and down the system.
.NET Definition
.NET is both a business strategy from Microsoft and its collection of programming support for what are known as Web services, the ability to use the Web rather than your own computer for various services. Microsoft's goal is to provide individual and business users with a seamlessly interoperable and Web-enabled interface for applications and computing devices and to make computing activities increasingly Web browser-oriented. The .NET platform includes servers; building-block services, such as Web-based data storage; and device software. It also includes Passport, Microsoft's fill-in-the-form-only-once identity verification service. The .NET platform is expected to provide:
- The ability to make the entire range of computing devices work together and to have user information automatically updated and synchronized on all of them
- Increased interactive capability for Web sites, enabled by greater use of XML (Extensible Markup Language) rather than HTML
- A premium online subscription service, that will feature customized access and delivery of products and services to the user from a central starting point for the management of various applications, such as e-mail, for example, or software, such as Office .NET
- Centralized data storage, which will increase efficiency and ease of access to information, as well as synchronization of information among users and devices
- The ability to integrate various communications media, such as e-mail, faxes, and telephones.
- For developers, the ability to create reusable modules, which should increase productivity and reduce the number of programming errors
According to Bill Gates, Microsoft expects that .NET will have as
significant an effect on the computing world as the introduction
of Windows. One concern being voiced is that although .NET's
services will be accessible through any browser, they are likely to
function more fully on products designed to work with .NET code.
The full release of .NET is expected to take several years to
complete, with intermittent releases of products such as a
personal security service and new versions of Windows and Office that
implement the .NET strategy coming on the market separately.
Visual Studio .NET is a development environment that is now
available. Windows XP supports certain .NET capabilities.
GIF Definition
GIF
(Graphics Interchange Format) is a bitmap image format for pictures
with up to 256 distinct colours. The format was introduced by
CompuServe in 1987 and has since come into widespread usage on the World
Wide Web. GIFs are compressed files, and were adopted to reduce
the amount of time it takes to transfer images over a network
connection.
A GIF file employs lossless data compression so that the file size of an image may be reduced without degrading the visual quality. Contrast this to the JPEG file format which discards data to achieve file size reductions. The GIF format's 256-colour limitation makes it unsuitable for photographs. Therefore, GIF is normally used for diagrams, buttons, and drawings, that have a small number of colors, while the JPEG format is used for photographs.
Many software vendors were caught by surprise when it was revealed that the GIF format had been patented by Unisys and that they would have to pay royalties for writing programs that generated (or displayed) GIF files. The desire for a comparable format with fewer legal restrictions (as well as fewer technical restrictions such as the number of colours) led to the development of the PNG (Portable Network Graphics) standard. Although the GIF patents will expire in the near future, PNG is still touted as a technically superior alternative, and has become the third most common image format on the web.
A GIF file employs lossless data compression so that the file size of an image may be reduced without degrading the visual quality. Contrast this to the JPEG file format which discards data to achieve file size reductions. The GIF format's 256-colour limitation makes it unsuitable for photographs. Therefore, GIF is normally used for diagrams, buttons, and drawings, that have a small number of colors, while the JPEG format is used for photographs.
Many software vendors were caught by surprise when it was revealed that the GIF format had been patented by Unisys and that they would have to pay royalties for writing programs that generated (or displayed) GIF files. The desire for a comparable format with fewer legal restrictions (as well as fewer technical restrictions such as the number of colours) led to the development of the PNG (Portable Network Graphics) standard. Although the GIF patents will expire in the near future, PNG is still touted as a technically superior alternative, and has become the third most common image format on the web.
Database Definition
In the broadest sense, a database is anything that stores data. A
phone book, for instance, could be considered a database as it
stores related pieces of information such as name and phone
number. However, in the world of computers, a database usually refers to
a collection of related pieces of information stored
electronically. Aside from the ability to store data, a database
also provides a way for other computer programs to quickly retrieve and
update desired pieces of data.
The central concept of a database is that of a collection of
records, or pieces of knowledge. Typically, for a given database,
there is a structural description of the type of facts held in
that database: this description is known as a schema. The schema
describes the objects that are represented in the database, and
the relationships among them. There are a number of different ways
of organizing a schema, that is, of modelling the database structure:
these are known as database models (or data models).
The most common model for a database is a relational model. These
databases are organized by fields, records, and tables. A field is
a single piece of information; a record is one complete set of
fields; and a table is a collection of records. With this simple model,
just about any relationship between any collection of data can be
represented.
Ethernet Definition
Ethernet is a network standard for data transmission using either coaxial or twisted pair cable. In the LAN (local area network) world, ethernet is the most widely used standard. Until recently, ethernet ran at 10 megabits per second, but it is just as common now for ethernet-based systems to run at 100 megabits per second. Still newer systems have been developed to transfer data at 1000 megabits per second (equivalent to a gigabit). While ethernet isn't going away any time soon, the last few feet between users and the network is rapidly being serviced by wireless technologies. Wireless offers greater flexibility to the user, but is much slower than Ethernet.
Definition of Modem
Modem
is actually an odd acronym for Modulator-Demodulator. A modem takes a
digital signal from your computer and converts to an analog signal
so that it can be transferred through a phone line. This conversion is
necessary because modems make use of regular phone lines which are
analog. Newer technologies don't require this conversion, but
more often than not, the term modem is still used.
Since modems use phonelines, their transfer speeds are limited.
The best modems can transmit data at approximately 56KB/s or maybe
112KB/s on a good day. That might seem like a lot except when you
compare it to a typical corporate network or to broadband where
speeds can easily reach 1000 KB/sDefinition of BMP
BMP
(short for bitmap) is a graphic format used internally by the Microsoft
Windows graphics subsystem, and used commonly as a simple graphics file
format on that platform. BMP files are usually not compressed, so they
are typically much larger than compressed image file formats such as
JPEG or PNG. Despite its shortcomings, the simplicity of BMP and its
widespread use in Microsoft Windows and elsewhere, as well as the fact
that this format is well-documented and free of patents, makes it a very
common format. As such, many image programs are likely to be able to
read in BMP files.
Definition of CPU
The
CPU (central processing unit) is the part of a computer controls the
interpretation and execution of instructions. Generally, the CPU
is a single microchip, but that doesn't necessarily have to be the
case. In the consumer desktop and laptop market, the CPU market is
dominated by Intel, AMD, and IBM. These manufacturers supply the
computer makers such as Dell, HP, and Apple.
Due to its importance to every computing task, the speed of the
CPU, usually measured in gigahertz (GHz) is the number that most
vendors use in their marketing campaigns. In the past, the larger the
number, the faster the computer could be expected to be. However,
in recent years, the speed of the CPU has had less impact as other
components of a computer take on more and more of the workload. Also,
differences in technology mean that a slower chip that performs
more calculations per cycle can actually be faster than a higher
rate chip doing fewer calculations per cycle.Definition of RAM
Random-access
memory (RAM) refers to a storage technology that allows you to read and
write data as many times as needed. Contrast this to ROM which
allows data to be written once after which it permits only reading.
RAM is typically erased when a computer is shut down, though some
RAM chips maintain data indefinitely without electrical power.
Technically, RAM devices are not limited to memory chips, and
random-access memory as a storage format is not limited to use as
working memory. In a broad sense, modern storage devices for long-term
or secondary storage, including magnetic media and laser-readable
CDs and DVDs, are forms of random-access memory. Definition of ROM
Read-only memory (ROM) refers to a storage technology that allows you to write data only once. After the data has been written, you can read it an unlimited number of times. Contrast this with random-access memory (RAM) that allows you to read and write data as many times as needed. Originally, the term ROM referred to memory chips. However, with the creation of other stored devices, the term is being used more widely. In particular, CD-ROM is used to distinguish CDs that can only be read and not written too.
CRM Definition
Customer Relationship Management (CRM) is an information industry
term for methodologies, software, and usually Internet
capabilities that help an enterprise manage customer relationships
in an organized and efficient manner. In many cases, an enterprise
builds a database about its customers. This database describes
relationships in sufficient detail so that management,
salespeople, and customer service reps can access information; match
customer needs with product plans and offerings; remind customers of
service requirements; know what other products a customer had
purchased; etc. There are three parts of application architecture of CRM.
1. Operational CRM
Operational CRM means supporting the so-called "front office"
business processes, which include customer contact (sales,
marketing and service). Tasks resulting from these processes are
forwarded to employees responsible for them, as well as the information
necessary for carrying out the tasks and interfaces to back-end
applications are being provided and activities with customers are
being documented for further reference.
2. Analytical CRM
In analytical CRM, data gathered within operational CRM are
analyzed to segment customers or to identify cross- and up-selling
potential. Data collection and analysis is viewed as a continuing
and iterative process. Ideally, business decisions are refined over
time, based on feedback from earlier analysis and decisions.
Business Intelligence offers some more functionality as separate
application software.
3. Collaborative CRM
Collaborative CRM facilitates interactions with customers through
all channels (personal, letter, fax, phone, web, e-mail) and
supports co-ordination of employee teams and channels. It is a
solution that brings people, processes and data together so companies
can better serve and retain their customers. The data/activities
can be structured, unstructured, conversational, and/or
transactional in nature. Collaborative CRM provides the following benefits:
- Enables efficient productive customer interactions across all communications channels.
- Enables web collaboration to reduce customer service costs.
- Integrates call centers enabling multi-channel personal customer interaction.
- Integrates view of the customer while interaction at the transaction level.
CRM has to two typical implementation methods: on-premise and
on-demand/hosted. Each method has its advantages and disadvantages
as described below. On-premise CRM is appropriate for:
- Companies seeking to implement highly customized customer-management practices
- Companies that need specialized data structures
- Companies with complex or real-time integration requirements
- Companies with available in-house IT resources and support systems
- Companies who can afford the up-front capital investment and fixed costs
- Companies who deal with sensitive data that don't want other parties to see
On-demand/hosted CRM is appropriate for:
- Customers seeking to implement standard processes from a variety of industries and companies
- Companies that are able to use standard data structures
- Companies with more basic integration requirements
- Companies with limited technical resources and support personnel
- Companies seeking variable pricing and lower up-front costs
- Companies dealing with nonproprietary data
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